As the upheaval in sports last year – the postponement of the Olympics, the shortening of the national football season, etc. – has caused an unusually heavy or unplanned strain on the body of athletes, it follows that many will look for new ways to help their recovery. Thus, now is a good time to invest in CBD products – as announced by Anthony Joshua.
The British two-time world heavyweight champion has become a shareholder of Love Hemp, a CBD company that supplies hemp products for recreational and professional athletes, and will also become a brand ambassador, eventually launching its own licensed range of products for athletes. Love Hemp already has experience in the world of fighting: the company is currently an official UFC CBD partner and has an ongoing partnership with Nigerian-American fighter Kamaru Usman.
Cannabidiol, or CBD, is the active ingredient in hemp and is extracted from the hemp plant, but the substance is not intoxicating or addictive. It is commonly used to treat the symptoms of epilepsy, although research into its effectiveness in treating other conditions is still ongoing. Early research results suggest that CBD may be useful, for example, in reducing insomnia or anxiety.
Love Hemp is now the UK’s largest supplier of hemp and CBD, and Joshua is the latest known celebrity (following David Beckham, Mike Tyson, Whoopi Goldberg and others) to invest in a booming industry in the UK and internationally. The company sells about 40 different CBD products, ranging from oils, foods and sprays to cosmetics, topicals and vapes.
In a statement accompanying the announcement of his new partnership, Joshua explained the reason for his investment. “Love Hemp is a great brand with an amazing vision,” he said. “The power of CBD to improve people’s daily lives is undeniable. I have a passion for vibrant British business and health which makes Love Hemp the perfect brand to support and share.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded health-focused CBD products. Everyone should be able to experience and enjoy the many benefits that CBD provides. I look forward to working with Love Hemp to achieve this.”
